Advertising
on Social Networks
Traditional print and
visual media have traditionally been used by marketing to promote their goods
and services. One common advertising is released to the entire mass in general
as the foundation of the mass media, both in print and in visual form. The
audience, readers, and viewers have very little choice over reading or watching
such commercials since the marketers, who control the publication of the
advertisement, control it. The fact that most people dislike TV show
interruptions and commercial breaks with their blaring commercials is a
well-known reality.
The truth is that the
audience has no influence on the situation. The sole option available to
viewers, which they frequently choose to do, is to take a break, skip the
commercials, and then return watching TV when their show resumes.
The idea of advertising online and through social networks has
changed with the advent of the social web and the internet.
There was a boom in
the beginning when marketers realised they could send emails and messages to
the masses for a fraction of the cost, and everyone started sending unwanted
messages to any email ID they could find. Due to resistance from the recipients
who view the communications as intrusive and irrelevant, this has significantly
decreased. The second wave brought with it banner ads as well as sponsored
links and displays on online sites. These banners and flashers can be clicked on
to be taken to the company's appropriate page.
Social network
advertising is a completely other game. The network is made up of groups of
individuals who engage in conversation, sharing, and opinion-building
activities with one another. As a result, the marketers and advertisers lack
control.
The social network's advertising works like it does on traditional
channels and takes the form of non-interruptive advertising.
Understanding and using social and business networks on the
internet may help one have a better understanding of how to interact with
people there, how to manage expectations, and how to engage customers from a
marketing and sales perspective.