Why do Social Media Marketing with Instagram?
Many businesses have already have experienced different theories on why Instagram is good for business. But how can you make sure that it can be valuable for your business without even trying and spending your time?
Instagram is one of the most important social channels around, and we are sure that any marketer not yet trying it is missing out on something big. Not sure why Instagram is favorable for your business? Just have a look at the following points to know.
1.It is perfect for engaging with your audience.
Instagram has the highest engagement rate of all the major social platforms, hitting Facebook and Twitter. It even has a higher brand engagement rate, which shows the audience on Instagram is more inclined to branded content than on another platform.
A good starting point for generating engagement is to follow people interested in your brand or your products and comment on their photos and videos. You can also interact with your audience using your tags and inspire your followers to join in.
Remember, engaging with your fans is not only about publishing photos and videos of your products – you need to connect with them! Also, It can be impressive to use bots to comment and like on other posts so that you increase your likes and follows, but there are lots of reasons not to use automated engagement! Real engagement is the most important metric to focus on, as real engagement transforms into actual sales and loyal customers.
2.Instagram is centered on storytelling
You have to be good at telling stories to people. As we grow up with fairytales and happily ever afters, we become engaged in following the twists and turns of celebrity news; we are attracted to people with a natural gift for recounting dramatic or funny events. Storytelling is simply part of human nature. And from a business outlook, telling a fascinating story is a great way to create an emotional connection with your audience.
You can engage your audience by sharing visual content in the best way and build a relationship with potential future customers and ambassadors. A customer has been the standard approach rather than a product-centric approach in marketing. With this in mind, it is essential to avoid an Instagram feed that pushes products.
Instead, you should focus on feelings! Welcome the potential audience that Instagram delivers to encourage an emotional response to your brand, and you’ll see an optimistic impact on the success of your business overall – from visibility through to sales and returning buyers.
3.Visual content is necessary for marketing strategy.
Photos and videos are the most engaging content on the Web, with visual posts producing a higher engagement rate than text-only posts. It indicates Instagram is a great platform to engage with your audience and keep them (means your audience) coming back for more. Using Instagram to analyze what resonates with your audience visually will help you develop your branding. Also, you can incorporate the imagery you use on Instagram into your other marketing mediums, such as your blog or email newsletters.
4. It is beneficial for feedback and insights!
As an intelligent marketer, you have to monitor conversations about your brand and products on social media. You need to keep track of your mentions on blogs, Facebook, and Twitter. Get to know what people are posting about your brand on Instagram.
Whether or not your brand is present on the platform, people will still use it to discuss your products and services as they do it on other social media platforms. They post pictures of products they purchase from you, recording videos, and comment on each content. Instagram helps give insight about your customers, so better use it!
5.Great for looking at your competitors
If you do not use Instagram as a marketing channel, but your competitors probably do. So use this platform to track their activity to see how they interact with their community or group. What content do they post? When? How often? How do they engage with their fans? Do they have an Instagram contest right now? These questions will help you discover the best strategies to implement in your industry and define your creative techniques.
6.Reach a LOT of people through Instagram marketing
With over 700+ million monthly users on this platform, Instagram offers businesses an audience base. When you post content on Instagram, hashtags are quite the best way of getting your content out there and in front of the right audience. You have to be sure to use the relevant hashtag for your targeted audience. You can also build targeted ads to reach even more potential customers if you can invest a little time and set aside some of your budgets.
Social media can be of great help for businesses, big or small. With social media, the brands can engage the potential audience and generate sales and authenticity if chosen the right platform. Instagram is one of the most used platforms nowadays in comparison to Facebook or Twitter. Instagram offers authentic and relevant brands which help in great engagement with the audience. Use Instagram to get loyal and converting audiences.